Client Highlight: Loaded

Loaded exclusively represents some of gaming’s top influencers who have the broadest reach and the most passionate audiences in the world. Industry veterans with decades of combined experience in game publishing, development, marketing, licensing, events and e-sports comprise the agency’s team. Together, the team works to create ambitious, innovative and effective influencer marketing campaigns for the video games and the gamers who watch them.

Loaded works with some of the biggest brands in the world, such as Adidas, NFL and Doritos. The e-sports and game-streaming management firm partners with brands to create campaigns that reach the gaming audience. Among its many successful campaigns, the Loaded roster was an integral part of the Apex Legends launch and represented 46% of all minutes watched on day one.

The Developer Partnerships team works specifically with publishers and developers of all sizes to create influencer strategies for the different stages involved in making games, from design to publishing.